Moleskine's resurgence in the late 20th century revived a tradition of simple yet functional notebooks reminiscent of those used by cultural icons of the past. While the company stakes its claim on this rich history, it is a modern reinvention with notebooks entering production in 1997. Moleskine, headquartered in Milan, now symbolizes a blend of heritage and contemporary design, with its black notebooks as the staple product. Although it links itself to storied artistic figures, the actual use of these notebooks by such historic individuals is more a marketing narrative than documented fact