Your own branded merch platform

Our easy-to-integrate corporate merchandise platform and technology make it easy to manage and distribute merch across markets. Ideal for global companies and teams of all types.


Top platform features

Branded customization

Design a fully custom merchandise solution end-to-end. Every digital touchpoint, from the emails to the design of the storefront, can be tailored to match your brand identity.

Products from leading suppliers

We assign an experienced design and sourcing team to work with your internal team, guide you through the design process, and ensure that you are nothing less than thrilled with the products that go into your store.

Warehousing and fulfillment

From storing to distributing your merchandise – we run your operations on auto-pilot, automatically optimize costs, and enable you to offer the best customer experience.

Global distribution

Our global shipping provider relationships enable us to deliver merch efficiently anywhere, anytime. Our volume allows us to receive bulk discounts from UPS, USPS, FedEx, and DHL for both domestic and international rates. We pass those savings on to you.
“Our global partner for awesome and sustainable merch”
Mats Stigzelius
Founder & CEO

Experience our platform first-hand

We’d love to talk about ways a bespoke merch solution can benefit your company as well as demonstrate how our platform works.


Our customers love us

4.8 of 5
Shows the average rating from our customers.

Frequently asked questions

Why create a custom merch store?
Who will have access to our custom merch store?
What are the delivery times for orders from the merch store?
Can individuals place personal orders through the merch?
What kind of integrations does Sugarcoat offer for custom stores?
Contact us

We're here to support you all the way from design and production to delivery.

Excelent - Trust score 4.8